Search engine optimization is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of search engine optimization, but also it can be a dangerous way to conduct business.
Search engine optimization should never be the ONLY way of marketing to any business, because search engine algorithms are unpredictable due to the fact that they are constantly being updated. Any of these daily changes can impact a website's ranking negatively, to a point where the entire business can fall apart. So organic rankings should never be the main source of traffic for any website that is being run as a business. With that being said, search engine optimization can greatly contribute to almost any online marketing services.
As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid to long-term solution that does require a significant amount of time to get results.
So if you have just started an online business and thinking that it will jumpstart your website traffic, search engine optimization is not for you. Instead of loosing your mind and try to understand the unnecessarily over-detailed examples of for whom SEO is suitable, here below you have the mini table that sums it all up in a shorter way. After taking this knowledge, you can make a well-informed decision about what SEO services can provide you with the services that you need at the most optimal price. We believe we are that company you are looking for and are ready to work on your behalf.
To understand better about how SEO packages are priced, head onto our detailed SEO pricing guide and what you can expect from a reasonably priced SEO campaign.
I know I don't sell shoes, but the word 'shoes' has a very high volume of searches, so I would like to rank for that keyword.
No. Even if you did rank for shoes after spending a fortune on search engine optimization, you would still have low conversions since the people who search for 'shoes' tend to be searching for...you know what...shoes! (And not the ones you are selling that no one wants).
I just started a new website and need quick traffic and don't have much money to invest.
No. Your effort should go into exercises that will produce short-term results for your business.
I understand content is very important but I like my new website exactly the way it is.
No. If you prefer tp keep your content when it comes to website changes, then chances are that your website will not be able to improve rankings by much. If you keep doing what you have been doing in the past and don't change your mentality, you'll end up getting the same results.
I just started a garage-sale website. I want to outrank my competitor (the leading garage-sale site), for the word 'sales'.
No. Just like the supermarket at the corner that just opened is not going to be able to compete with the supermarket chain down the street by offering the same exact thing at higher prices, your new garage-sale site will not be able to unseat the industry leader through the magic of SEO.
My friend just signed up for an SEO service and he is getting 800 directory submissions per month. I want that too.
No. Search engine optimization is not about volume but quality. No matter what price your friend is paying for those directory submissions, he is overpaying. Low level SEO is worse than no SEO.
I am looking for an SEO company that can get me the same exact links that my competitor has.
No. Doing exactly what your competitor is doing will always keep you one step behind. Even though your competition should be your main focus, their success in rankings should not be your reference.
I just started a new website but have an SEO budget for at least six month.
Maybe. As long as you are not looking to ranking for the most competitive keywords in your niche.