SEO Tutorial: The Comprehensive DIY Guide

In your quest for SEO dominance you might need some SEO Tools.

This learning SEO tutorial was developed to assist Webmasters who have the ability and desire to implement their own search engine optimization campaign. Many of the details of this SEO tutorial can be used by those who do not have a technical background (given the presence of a good content management system such as WordPress, Joomla, and Wix etc). However, there are certain portions which do require some level of technical competency.

This SEO tutorial was developed as a learning course for amateur, and you need to keep in mind that some parts may be unreachable to many (in which case we suggest you to check our SEO packages), so if you feel stuck, and have no personal resources (i.e. an SEO consultant) to address the issues detailed in this guide, please feel free to reach out to us with a request for guidance.

On-Page Optimization

On-page search engine optimization refers to the SEO activities which are limited to changes, additions and modifications that a webmaster SEO expert can implement on their own website without relying on external factors. This is the section of the SEO process which is completely under the control of the one that optimizes.

Off-Page Optimization

Off-page SEO refers to any search engine optimization activity which is done elsewhere other than the website being optimized. This activity mainly consists of link development.

Design and Architecture Optimization

This activity is also called technical SEO and it is also a very important factor to the overall search engine friendliness of a website. There are technical SEO problems which can be highly problematic for organic search engine rankings. Technical SEO should be part of every SEO campaign.

Content and Structure Optimization

Content optimization refers to the redevelopment, improvement, and rewriting of an existing content, as well as the development of brand new, high quality, content specifically designed to not only appeal to search engines, but also to cater to website visitors.

Website and Server Optimization

A close technical SEO companion, server optimization or website speed maximization can be an important factor to improve rankings, especially when the activity is conducted in light of a competitive analysis.

Universal Search

Universal Search refers to the growing selection of search variety which Google introduces into the traditional search engine result pages (SERPs). These elements include, images, videos, job listings, rich snippets, and other such elements.

SEO Domain Considerations

Tracking and Analytics