SEO audit can come in many different level of details and complexity. Doing a website audit can be as short as a few pages long, and would address rank on-page issues such as missing titles, or not enough content. On the other end of the analysis, a understandable SEO audit will be involved of dozens of pages (for larger websites it will be over hundred pages) and address even the smallest of website elements which may potentially be damaging to the ranking ability of the website.
At the low level, an SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also some guidances for going beyond addressing issues, and making marked improvements in the areas of content, on-link development, and overall organic search program.
It is important that you realize that even having a friendly search engine website is the crucial step towards attaining improved rankings, there is ABSOLUTELY NO GUARANTEE that the implementation of recommendations from an SEO audit will project a website's rankings to the top of search engine result pages (SERPs) as there is more than 300 factors involved. Search engine optimization results take time months sometimes, and require monthly maintenance in order to produce reliable, and stable ranking effects.
On-page (sometimes called on-site) search engine optimization is the process of implementing the changes as recommended by an SEO audit Program. These changes can be implemented by the website owner (if they have the capability) or an SEO company. On-page SEO should be part of all SEO packages, as it is the foundation on which a successful SEO campaign must be built. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure. As mentioned in the previous section, to find a basic list of the areas that on-page optimization should cover, please refer to the SEOREGIUS Tips.
With an SEO audit, there are basics, as well as comprehensive services when it comes to on-page search engine optimization. At the first basic level, an on-page optimization campaign can be a one-shot project which includes recommendations developed through an audit, and the implementation as well. This type of on-page optimization would generally target the Home page and a few other important pages on the website. We usually recommend 1 to 3 pages depending on how big the website is. More importantly, on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
Even when the on-page work does not need an update, in many cases it is recommended that the website and the content being published be audited on a regular basis to check for potential problems. Unchecked issues may result from website updates and changes performed to code.
SEO Content and Development is the process of creating website content which can come in different forms, including text, articles, white-papers, essays, research documents, tutorials, and glossaries, infographics (information graphics), PDFs, databases recognition, web tools.
You may have read in many articles that the traditional definition of content is no longer appropriate since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.
"SEO content"is also a tactic (it wasn't before) that can impact search engine positively. It should be; content which can impact search engine positively should be more accurately described as "high quality content" which will in turn make earning and acquiring links much easier.
When looking for content that is going to help your SEO, it is crucial to look for high quality content; or more accurately, find people who are able to develop such high content. Searching out for 'SEO content' can lead to content that is full of keywords without much consideration for quality.
SEO content writing can be useful if you take the time to develop it. Well written, interesting and useful content will inevitably be found, and get attention on its own. However, it also helps lay the foundation for a successful link development campaign.
Link development is one of, if not the most controversial and well-guarded secret in the SEO industry. It's hard to find written material about it. Backlinks are a vital component of a search engine optimization campaign. They are time consuming and consequently the most expensive part of a project - assuming they are good quality links and not just random directory submissions and blog comment spam. The lack of knowledge about these services promotes service providers to offer inexpensive link building that offers impressive potential but in the long run, it doesn't perform.
Such schemes include large volumes of directory submissions (ex 1000 directory submissions per month), worthless blog and forum comment spam (ex 200 blog links per month), or article writing and submissions. They all result in extremely poor quality content published on equally very poor quality article directories which contribute in a no positive way to ranking improvements. Let's say that someone is quoting you a $300/month for search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on. All you will be ending up is throwing your money through the window. And not to say that you can't get link work for $300 per month. However, it won't be for a large volume of links though.
ONLY good link-development work focuses on quality rather than quantity. A well-researched and relevant link is worth many times more than hundreds of free directory submissions. Think about it.
The fundamentals of link building have been and always will be based on good quality. They are useful, interesting, entertaining, educational content. If there is no such content on your pages, it will be very difficult for users to find your site.
Code optimization is a service you can expect at the highest levels of SEO services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two distinguished ways.
First, it can help with code clutter and present your content in an easy understandable way for machines (search engine algorithms) format. Then, it can help reduce the load time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many heavy and unoptimized images, etc).
"SEO content" is also an appellation (it wasn't before). Content can impact search engine positively and be more accurately described as "high quality content". This process will in turn make earning and acquiring links much easier.
A good comprehensive search engine optimization campaign will have all the above elements, but it will also integrate other important services such as keywords research, conversion tracking, traffic reports and ranking reports.