Types of SEO


There are two types of search engine optimization The Black Hat SEO and the White Hat SEO, They distinguish themselves by the approach in the search engine optimization. Also both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the obscure side variety.

A really quick overview bellow:

Black HAT SEO

Definition
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

Techniques
Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Level Grade
Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam).

Expectations
Fast, unpredictable, and short-lasting growth in rankings.

White HAT SEO

Definition
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.

Techniques
Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Level Grade
Long-lasting High Grade.

Expectations
Steady, consistent, and lasting growth in rankings.

Whether it is by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by using techniques that don't quite adhere to the rules, and tend to cross the boundary into black hat SEO, and from that fact putting themselves well outside of what would be considered white hat search engine optimization by definition.

Gray HAT* search engine optimization is recognizable by 'affordable' pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.

In the end there is really no 'right' or 'wrong' way of doing search engine optimization, but for those who are in need of something that sticks to the road, we have SEO services. Try to ready carefully and keep in mind also that there are different types and approaches as far as SEO does.

Select one of our SEO Packages designed for small & medium sized businesses, or simply Request a custom SEO analysis.