Whether it is by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by using techniques that don't quite adhere to the rules, and tend to cross the boundary into black hat SEO,
and from that fact putting themselves well outside of what would be considered white hat search engine optimization by definition.
Gray HAT* search engine optimization is recognizable by 'affordable' pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.
In the end there is really no 'right' or 'wrong'
way of doing search engine optimization, but for those who are in need of something that sticks to the road, we have SEO services. Try to ready carefully and keep in mind also that there are different types and approaches as far as SEO does.
Select one of our SEO Packages designed for small & medium sized businesses, or simply Request a custom SEO analysis.